Land Rover has announced it has fitted a new oil filter on its Land Rover Discovery fleet.
The company said the changes are part of a wider strategy to “improve reliability and fuel efficiency”.
It said the filter reduces emissions by up to 12 per cent compared to standard fuel and removes over 90 per cent of harmful contaminants.
In the UK, the changes were introduced in April and are expected to be rolled out across the fleet in September.
The filter will help reduce emissions and improve reliability, the company said.
“We are committed to achieving the maximum benefit for our customers and we are confident the new filter will benefit the environment,” said Richard Branson, chief executive of the Virgin Group.
He said the filters would also help conserve fuel and reduce vehicle weight.
Land Rover will also introduce a new generation of its fuel management systems in 2018.
The company said it had already reduced the number of vehicles on its UK fleet by almost a third and that it planned to add more than 4,000 vehicles in the coming years.
According to its UK figures, Land Rover’s fleet in 2020 was estimated to be about 2.2 million vehicles, which is around 1.5 per cent less than the 2020 figure.
It said it was also working with the Department for Transport to introduce a nationwide fleet of self-driving cars.
While there is still much to be done, the new changes mean that the Land Rover fleet will have reduced its carbon footprint by over 1.8 per cent over the past four years.