Ford Motor Co. will soon begin offering a full electric pickup truck, the company said Thursday, as the company moves to more aggressively pursue a more electrified future.
The pickup truck will debut in late 2018, Ford said.
The vehicle will be equipped on the front with a lithium-ion battery pack that will provide 30 miles of range on a single charge, and the rear with an electric motor that can provide 50 miles of maximum range, the automaker said.
“We have a long history of building high-performance vehicles that are designed for our customers, and today, we are building a full-electric pickup truck that will be the most advanced in its class,” Ford Chief Executive Mark Fields said in a statement.
Ford has said it wants to move toward electric vehicles as its primary means of transportation, but it has struggled to offer a fully electric pickup.
Ford said last year it was planning to build its first fully electric vehicle by 2019, and it has said in recent months that it was not likely to make any further progress on electric production.
Ford’s plan for a full, fully electric truck is the latest in a series of moves to embrace electrification in the auto industry, which has been largely reliant on fossil fuels for decades.
Ford and General Motors Co. are moving to electrify their cars with electric motors, and Ford is planning to introduce a fully-electric SUV this year.
Automakers have been moving aggressively toward electrification as they seek to cut emissions.
Ford’s decision to move forward with a full pickup truck marks the latest step toward electrifying the fleet.
Ford announced in February that it would begin producing a full range of fully electric vehicles in 2019.
For now, Ford says it is not considering offering a fully autonomous vehicle.
However, Ford is exploring how to combine the company’s electric vehicle with an on-demand vehicle, Ford Executive Vice President Jim Hackett said at the company-sponsored event.